Design = Create + Build Your Structures + Systems
Make the framework you need to keep moving forward
When we think of design as it relates to entrepreneurs and bloggers, we tend to think of web design, colorful PDF's, maybe business cards and postcards.
We focus on design primarily as the way that things look, but it is so much more than that.
Design is at the heart of every single system, structure and interaction that people have with you and your business.
It has to look good and work well, otherwise it is doing you a disservice.
Good design means that every contact someone has with your business is a positive one; everything needs to work beautifully. Ideally people shouldn't even really remark upon your website or branding or invoice software or Instagram account or whatever it might be - it should look great and work great - so they should simply have a positive reaction and be delighted to have found you.
When you have strongly designed systems, they give a feeling of trust and a sense that someone has your best interest at heart to everyone who encounters them. As a visitor, an excellent website allows you to relax and look for the information or experience or product that you need.
No one likes to fight with a website or a document they can't open. As soon as there's any friction in the process, there's an interruption in the thought process, and you can easily lose a customer (personally I will leave a website if it's too ugly or too glitchy, no matter how much I might like what people have to say).
Your systems and structures need to be set up to work beautifully.