Action is Everything You Do to Keep Moving Forward
If you're taking an idea and creating your very own online business reality, it's not unusual to think of building your website as the biggest piece of action cake that you need to grab. There's a tendency, once that website is built, to sit back and think, "yes, I have done it, now I can relax while the sales roll in..."
Sorry to burst the bubble, but now you really have to get to work.
It's super appealing to stop for a while and take a breather; hit the pause button after all that thinking and planning and making and building. And yes, you do deserve a break, but the tendency can be to just... stop. To stop moving forward, to stop doing anything much at all. If you stop, you don't have to find out if all your efforts really were worth it, if you really could change the world. You have a built-in excuse for not following through ("yeah... I got really busy and ran out of time..."). I am not judging, not even the littlest bit, we all do this- I'm still doing this about one big giant life-changing, world-changing idea that I've been thinking about and sporadically working on for ooh, what, six years now...